Designers such as Dior’s Kim Jones are also blurring traditional definitions of menswear by incorporating softer suiting and more colour into their men’s ranges, while at the same time women’s tailoring has embraced oversized silhouettes. So, in a sense, they are meeting somewhere in the middle.
More formally, there has been a spate of womenswear brands, including Celine and The Row, expanding into menswear. In Australia, we have also seen this in the reverse, with tailoring brand P Johnson, which this week is launching its PJ Femme line of womenswear.
Menswear retailers are seeing more women shopping for themselves, something that is backed up to some degree by in-store and online customer data.
“To encourage women to buy menswear is a good thing, not only for their boyfriends but to share it with their boyfriends,” says Jones, adding that womenswear accounts for about 70 per cent of their business.