“We just want Indigenous designers, models, stylists and technicians to be everywhere, but at the moment they’re not,” Giles-Kaye says. “It needs to evolve into being mainstream but it’s a long way from that.”
Still, there has been progress since 2000, when, during a visit to Australia, supermodel Naomi Campbell asked: where were the Indigenous models?
In 2017, Perina Drummond launched Jira Models, an agency exclusively representing Indigenous talent. Since launching in 2017, Drummond has witnessed a growth in demand thanks to a “global diversity push”.
“It opened up all these questions around why don’t we have more Indigenous models,” Drummond says.